2011 Underbanked Market Sizing Study
As noted in the report, in the United States alone, Underbanked financial services are a $78 million dollar marketplace that encompasses close to two dozen products and services provided to over 69 million consumers - and it's growing. Overall, industry revenue expanded by over 7% from $73 billion in 2010 and growth is expected to exceed over 9% in 2012.
The findings indicate that there are market trends impacting the Underbanked. This includes changes in online mobile and technology products, regulatory changes, and the shift away from using older products as newer products emerge. These trends are shaping an evolving market for entrepreneurs to serve.
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